Acer ranks as one of the largest personal technology (Desktop and Laptop) manufacturer and its service provider in the world. Acer is offering a complete range of laptops, desktops and peripherals; Acer has the right solution for all your home computing needs. Acer competes within the PC and peripherals industry providing a personal computing solution for consumers and businesses. Unlike competitors Acer offers alternate brands for different customer segments rather than one brand with many variables. This allows Acer to maintain margin for each brand without cannibalization. Most brands within the PC industry offer one brand. However, as demonstrated in the strategic group map out of the top 5 brands only Acer offers different brands for different segments. While Acer takes a middle ground in terms of pricing and reputation (but also covering the ‘premium’ and ‘low’ end of market), other brands trade on a lower or higher pricing offers dependent upon their market segment. For example, Dell takes a price leadership position, whereas HP and Lenovo take a higher price position. The key aspect is that Acer stands alone as compared to competitors in offering a range of brands that target various segments. There are also substitute players such as Apple introducing devices such as the iPhone and iPad that will challenge the need for a PC for some consumer segments.
Acer Laptop Product Line:-
(A)Acer TravelMate series:- TravelMate is designated as a business and professional computer built to withstand day to day activities. Travelmate laptops are well received by reviewers, often, however, they are faulted for a lack of visual appeal.
(B)Acer Extensa series:- Acer Extensa series is a line of Acer laptops designed for office and business users.
(A)Acer Aspire Notebook series:- Aspire is a series of personal computers by Acer Inc. aimed at the casual household user or for small business use. The Aspire series covers both desktop computers and laptops.
(B)Acer Aspire Timeline series:- Aspire Timeline is a series of notebook computers manufactured by Acer Inc. designed to achieve battery life in excess of eight hours with ultrathin designs.
(C)Acer Ferrari products series:- In 2006 the company formerly Official Supplier became Official Sponsor to Scuderia Ferrari. This sponsorship has led to the creation of Ferrari branded product series: notebooks, netbooks and a smartphone.
(D)Acer Iconia:- Acer presented its first tablet computer during its global press conference in New York on 2010.